Tall Ship Education Academy(501c3)

Building a non-profit’s brand from the ground up.

Problem

TSEA is an outdoor education program that helps high school girls reach their full potential academically and physically.  Like many non-profits they had a great story to tell but limited funds for storytelling.

Plan

Recruit marketing professionals who want to volunteer, work with them to create a visual identity that brings together sailing & education, focus on a consistent message for collateral and outreach, create a promo video to demonstrate ROI, and streamline the program for the annual event.

Results

Effective tools for the Executive Director to recruit students and donors
Doubled scholarship funding as Reception Chair
Awarded “Sail Education Program of the Year” by American Sail Training Assoc.