Ramsell

Repositioning a local Public Health organization for national growth

Problem

Ramsell was known as California’s leading provider of pharmacy benefits for the Aids Drug Assistance program (ADAP), but they wanted to be seen as a Public Benefits Manager (PBM) for the nation

Plan

Connect with State Public Health Administrators by leveraging a sense of shared value in the public’s well-being – AT THE HEART OF PUBLIC HEALTH

Results

Awarded contracts in both Texas and Colorado.