Clarisonic

Strategy development for a capabilities meeting

Problem

Find a positioning that is broad enough to encompass Clarisonic’s cleansing and anti-aging products

Plan

Women typically associate beauty with what they apply to their face rather than what they remove. I proposed encouraging women to rethink their beauty regimen by designing a campaign that ties beauty to “cleaning up” versus “covering up.” With Clarisonic’s oscillating technology women can now take beauty to a whole new level – THE BEAUTY OF MOTION

Results

“You’ve managed to bring everything we’ve been thinking about to the surface in a clear, concise way” –  Clarisonic Online Marketing Manager