Invisalign

Using social as a platform for advocacy.

Problem

Parents often underestimate the emotional costs of wearing braces as a teen and misunderstand the real value of Invisalign over traditional orthodontic treatments

Plan

Use existing conversations online to highlight the confidence Invisalign gives teens no matter what activity or social situation they find themselves in – FITS YOUR LIFESTYLE

Results

Increased parents intent to purchase Invisalign by 19%