Citrix

Convincing Senior IT Decision Makers that Citrix is a strategic partner

Problem

Citrix main appeal was to a tactical IT decision maker looking for remote access, but they wanted to be seen as a strategic partner in Virtualization among C-level players

Plan

Show that Citrix is at the forefront of a movement to revolutionize computing by putting control back into the hands of IT – SIMPLIFYING COMPUTING

Results

Awarded Best Integrated Technology Campaign by Web Marketing Association
Significant increase in consideration as a virtualization provider among Senior IT